Webdesign & SEO Glossar

Alle wichtigen Begriffe rund um Webdesign, SEO und digitales Marketing – einfach erklärt.
301-Weiterleitung
301-Weiterleitung
404-Fehlerseite
Accessibility
Advanced Custom Fields
Affiliate Marketing
AGI (Artificial General Intelligence)
AI Agent
AI Ethics (KI-Ethik)
AI-Generated Content (AIGC)
Alt-Text (Bilder)
Amazon AWS AI
Amortisation
Angebotserstellung
Angel Investor
Ankertext
Anthropic
Autoresponder
Backlink
Backlink
BANT-Methode
Barrierefreiheit
Betriebsausgaben
Bilanz
Bootstrapping
Bounce Rate
Bounce Rate (Absprungrate)
Branding
Break-even-Punkt
Bricks Builder
Burn Rate
Business Model
Business Model Canvas
Call-to-Action (CTA)
Canonical Tag
Canonical Tag
Canva AI
Cap Table
Card Sorting
Cashflow-Planung
CDN
Chatbot
ChatGPT
Child Theme
Churn Rate
Claude (Anthropic)
Claude Code
Closen
Closing-Technik
CMS
CMS (Content Management System)
Content-Strategie
Context Window
Conversion Rate
Conversion Rate
Copy.ai
Core Web Vitals
Core Web Vitals
Corporate Identity
CRM (Customer Relationship Management)
Cross-Selling
CSS
CSS Flexbox
CSS Grid
CTR (Click-Through-Rate)
Cursor (KI-Code-Editor)
Custom Post Type
Customer Lifetime Value
DALL-E
Dark Mode
Deep Learning
Delegation
Demo Call
Descript
Design System
Digitale Transformation
Discovery Call
Disruption
Domain
Domain
Domain Authority
Due Diligence
Duplicate Content
EBITDA
Eigenkapital
Einwandbehandlung
Elementor
ElevenLabs
Email Marketing
Employer Branding
Equity
Exit-Strategie
F-Pattern
Facebook Ads
Farbpsychologie (Design)
Featured Snippet
Figma
Fine-Tuning (KI)
Fixkosten
Follow-up (Vertrieb)
Freelancer
Funnel-Marketing
Generative KI
GitHub Copilot
Google Ads
Google Business Profil
Google Business Profile
Google Gemini
Google Search Console
Google Search Console
GPT-4 / GPT-4o
Grammarly
Grid System
Grok (xAI)
Growth Hacking
Gutenberg Editor
GuV (Gewinn- und Verlustrechnung)
Hicksgesetz
High Ticket Sales
Hosting
HTML
HubSpot AI
Influencer Marketing
Information Architecture
Interne Verlinkung
Interne Verlinkung
Jasper AI
JavaScript
Kaltakquise
Keyword-Analyse
Keyword-Recherche
KI im Marketing
KI-Automatisierung
KI-Ethik und Regulierung
KI-Halluzination
KI-SEO
Kleinunternehmerregelung
KPI
Kundenakquise
Kundenbindung
Künstliche Intelligenz (KI)
Ladezeit
Landing Page
Landing Page
Large Language Model (LLM)
Lazy Loading
Lead Magnet
Lead-Generierung
Lean Startup
Linkbuilding
Liquidität
Llama (Meta AI)
Local SEO
Lokale SEO
Long-Tail-Keyword
Longtail-Keywords
Machine Learning (ML)
Make (Automatisierung)
Managed WordPress Hosting
Marge
Marketing-Automatisierung
Mastermind-Gruppe
Mentorat
Meta-Description
Meta-Description
Meta-Title
Micro-Interactions
Microsoft Azure AI
Microsoft Copilot
Midjourney
Mindset
Mockup
MRR (Monthly Recurring Revenue)
Multimodal AI
MVP (Minimum Viable Product)
n8n (Automatisierung)
Native Advertising
Natural Language Processing (NLP)
Network Effect
Netzwerken
Neuronales Netz
Newsletter
Nische
No-Code / Low-Code
Notion AI
Off-Page SEO
Off-Page SEO
OKR
On-Page SEO
On-Page SEO
Onboarding (Produkt)
Online Reputation Management
Open Graph
OpenAI
Outsourcing
Page Builder
Pagespeed
Pain Points
Passive Income
Perplexity (Suchmaschine)
Perplexity AI
Personal Brand
Pictory AI
Pitch Deck
Pivot
Plugin (WordPress)
Pre-Seed-Finanzierung
Product-Market-Fit
Progressive Web App
Prompt
Prompt Engineering
Prototyp (Design)
Provision (Vertrieb)
Qualifizieren
Qualifizierungsskript
RAG (Retrieval-Augmented Generation)
Recurring Revenue
Referral Marketing
Reinforcement Learning from Human Feedback (RLHF)
Remarketing
Responsive Design
Retainer
Revenue Streams
Robots.txt
Robots.txt
ROI
Runway
Runway ML
SaaS (Software as a Service)
Sales Funnel
Sales Pipeline
Schema Markup
Scroll Depth
Seed-Finanzierung
Segmentierung
Selbstständigkeit
SEO (Suchmaschinenoptimierung)
SERP (Suchergebnisseite)
Setter-Closer-Prinzip
Side Hustle
Sitemap
Skalieren
Social Media Marketing
Solopreneur
Sora (OpenAI)
SSL-Zertifikat
SSL-Zertifikat
Stable Diffusion
Storytelling
Strukturierte Daten (Schema Markup)
Suchintention
SWOT-Analyse
Synthesia
Technisches SEO
Technisches SEO
Term Sheet
Themencluster
Thought Leadership
Title Tag
Token (KI)
Transformer (KI-Architektur)
Typografie
Umsatzsteuer
Unicorn
Upselling
Usability
User Experience (UX)
User Experience (UX)
User Interface (UI)
User Journey
User Research
UX Persona
Value Proposition
Variable Kosten
Vektordatenbank
Venture Capital
Verkaufsgespräch
Vibe Coding
Warmakquise
White Space
Wireframe
WooCommerce
WordPress
WordPress Datenbank
WordPress Hook
WordPress Multisite
WordPress Plugin
Working Capital
WP Rocket
wp-config.php
XML-Sitemap
Zapier